Blogs
Notes on lead ads, WhatsApp and following up fast
What we have learned building INUBIZ CRM and running Meta lead campaigns — the practical parts, including the ones the documentation leaves out.
- Practice6 min read
The only lead metric that reliably moves cost per customer
Teams obsess over cost per lead and ignore the number that decides whether those leads become customers: how long the person waits for a reply.
Read the post → - WhatsApp7 min read
The WhatsApp 24-hour window, explained properly
The single rule that causes more confusion than anything else in the Cloud API — what it actually says, when the clock resets, and how to work with it rather than around it.
Read the post → - Security5 min read
The four Meta permissions we ask for, and the ones we refuse
Connecting a CRM to your Facebook Page means granting access. Here is exactly what INUBIZ CRM requests, what each one allows, and why we deliberately leave the powerful ones alone.
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